888 Holdings is recognised as one of the world’s largest multi-platform and multi-channel companies in the gambling sector. They offer both their proprietary online gaming software developments and also B2B gaming solutions which they design, develop and market through their secondary, subsidiary company – Dragonfish. With their dual product offering this company is extremely attractive to casino operators and licensees and they have become a leading company in the industry for a reason. The longevity of the company too has made them easy recognisable and familiar to players who immediately recognise the look and feel of a Dragonfish-powered site.
The company which was now know as 888 Holdings was first launched in 1997 under the name Virtual Holdings Limited and the company was headquartered on the British Virgin Islands. They quickly grew in success and ambition and by 2002 they were launching multiple products with a second casino project and an innovative multiplayer online poker room first on the list. 888.com and the UK element of this business saw a turning point in their success come in 2003, when they received their Gibraltar gaming licence and moved their headquarters to the island, where they remain based to this day.
Initially the company offered only their proprietary software product but as they grew they saw the benefits of B2B services and launched Dragonfish which allows their business to develop even more quickly. Dragonfish is a subsidiary of the larger company which functions in its own right and it allows them to offer a huge range of well-developed, innovative and flexible services. It allows them to offer a full platform to their third party clients which includes everything from games and technology to back of house operations, marketing and a fully functioning e-payments system.
The versatile nature of their third party solutions means that many casino players don’t even realise they are playing on an 888 design because third party clients are able to make it entirely their own. Their range of operational clients is far reaching and they create tailored casinos for different clients and offer poker room software to others. They also provide business development and back office operations to give their operator clients a fully working system to launch their casino brand on.
This company position themselves up there with the best and are described by many in the industry as one of the top three software providers in the world, sitting in third after Playtech and Microgaming when you consider how many sites are actually powered by their software, which exceeds 229. Their operator sites include recognisable 888-branded platforms like 888 Games and 888 Poker but also other recognisable brands such as the Foxy Bingo and Casino series. With software which is always being worked on and developed further this is brand which is determined to hold on to their strong position in the market, ensuring that their software remains a top choice for casino operators and is enjoyed by players. You can view the casinos offering games or software from this provider below.