Aristocrat Leisure Limited has a dedicated digital gaming sector, Aristocrat Online. The company is an Australian entertainment brand which is headquarters in the North Ryde area of Sydney. The company is famous for being the largest manufacturer of gaming machines in the whole of Australia and they are also the world’s second largest manufacturer of “pokies” as they say in Australia, or slot machines as we say over here. Whilst they have a strong reputation for their land-based business, Aristocrat has invested a lot in the development of their Aristocrat Online sector. They have developed tailored solutions for different regions with the nLive online gaming platform for the North American market, the nCube remote gaming server for both North American and European markets and also the Product Madness platform for social gamers and mobile casino players.
Aristocrat Leisure History
Aristocrat Leisure Limited was founded in 1953 by Lens Ainsworth and it was formed just in time to prepare for changes to the gambling laws which had been proposed in Australia at that time. The first Australian slot machines were designed with playing cards symbols on their reels and this is how they got their nickname ‘pokies’ from ‘poker machines’. In Australia you’ll still here slot machines, even online ones, referred to as pokies. Aristocrat Leisure took the pokie market by storm and grew as fast as the interest in these new gaming machines. As pokies became popular across Australia the different states became to legalise the machines, giving Aristocrat an even bigger market to benefit from.
By 1999 Aristocrat Leisure was listed on the Australian Stock Exchange and in time they became a global brand, gaining licences in over 200 different jurisdictions around the world.
Aristocrat soon saw the benefits of creating gaming machines that could be linked, therefore making it possible to super-sized jackpots through the links between the machines and shared jackpots could reach truly huge numbers, attracting more players and giving the operators of the machines more flexibility in their setup.
Aristocrat Leisure Now
Aristocrat Leisure hasn’t had an easy time of the 21st century and significant losses were attributed to the US Subprime Crisis of 2008, as well as the fact that their licence was rejected in Nevada and that some contacts signed up to in South America were never honoured.
Aristocrat’s significant losses has seen them shift their focus from the Australian market to North America and in 2015, they purchased the American company, Video Gaming Technologies which saw their number of gaming machines around the world triple.
Aristocrat Online has become a leading player in the development and design of online slots. Their games feature common symbols such as those old ‘pokie’ card symbols and they are known for slots such as Queen of the Nile II, inspired by their original land-based machine of a similar name. You will find many casinos include a range of Aristocrat Online slots in their range and you can check out some casinos offering games from this software provider below.