NovoMatic

Disclosure: BusyBeeCasino may receive compensation from listed brands. Full disclosure.

NovoMatic Gaming is one of those companies which has been around for pretty much the whole of the time online gambling has existed and they have grown from a company which focused on land-based gaming machines to one which is well-known in online circles. They claim to be the largest conglomerate of gaming companies on the planet and they have a staff of over 19,000 people. They remain a big player in land-based casino games, as the biggest provider there is and they also have a powerful influence in the online sector too, providing many casinos with their quality software and games.

NovoMatic History

NovoMatic is an Austrian company that was founded in 1980 as a gaming machines company, with it producing the brand’s first Admiral Gaming machines within the first year of their foundation. By 1983 they had expanded beyond Europe and began producing their machines for markets in other continents.

In 2010 the company entered the online gambling industry with their acquisition of the Greentube Group. Within a very short time they began producing online software and games which were soon to become as popular as their land-based products. In acquiring Greentube they kept the able and often choose to trade their online gaming business under this label.

They have grown their business organically, selecting their acquisitions with care and they ensure their industry presence is known – making sure they always attend events such as ICE Totally Gaming. Their online business is as successful as their physical business and unlike some other brands they have kept a core interest in their physical land-based business as well as their online offering. The invest in both sectors of their business to ensure they remain at the cutting edge of game design and development.

NovoMatic Now

NovoMatic is by no means done when it comes to growing and expanding their offering. They have a fantastic range of games that you are bound to recognise if you play regularly at online casinos and the most popular ones include Queen Cleopatra and Lucky Lady’s Charm. They have forty slots in total for their operators to offer and when you throw in their mix of table games, Roulette and skills-based games then you have a total game offering of over 80. They have a separate selection of mobile-optimised games too and surprisingly, even though they are a recognisable force in the online gaming industry, they do not have their own progressive, connected jackpot network so there are no big progressives to look out for. They also don’t offer live casino and their real focus is their slots.

In terms of recent news, they have hit the headlines for their purchase of the majority share of Ainsworth Game Technology Ltd, an Australian company with operations worldwide. They have also signed up to offer their lottery solutions provision to Promosport in Tunisia, which will provide a turnkey solution for sports betting and maintenance and support services for the Republic of Tunisia’s Ministry for Youth and Sport.

You can view the casinos which utilise software and games from this provider by simply looking below.

Sorry, no casinos found.

Written & Reviewed by Matt

Matt has worked in the UK bingo and casino industry since 2007. He began as a white-label operator on the Cozy Games network before expanding to platforms such as Dragonfish and Jumpman Gaming. Today, he operates Millionaire.co.uk, which recently introduced Playtech Bingo, and runs several comparison sites including BusyBeeCasino.co.uk and BusyBeeBingo.co.uk. With hands-on experience running licensed brands and publishing casino reviews, Matt understands the operational and compliance side of UK gambling. His early comparison sites helped players evaluate casinos based on software providers, payment options, and responsible gambling tools — an approach he continues today. Matt’s work has been featured in EGR Magazine, and he has been nominated for iGB Affiliate Awards. Through BusyBeeCasino.co.uk, he focuses on providing transparent, factual analysis to help players make informed decisions about UK-licensed operators.
Read more